Job Description
Job Title: SEO Specialist (Technical SEO) Location: Onsite - Minneapolis, MN
Secondary Locations: Charlotte, NC / Irving, TX
Experience Required: 10+ Years
Employment Type: Contract
Role Overview We are seeking a highly experienced
SEO Specialist with deep expertise in
Technical SEO to drive organic performance across large-scale, modern web platforms. This role requires strong hands-on capability in site audits, crawl optimization, Core Web Vitals, and structured data, along with the ability to collaborate closely with web development teams working on JavaScript-heavy frameworks.
The ideal candidate brings a strong engineering mindset, data-driven decision-making, and proven experience optimizing enterprise websites for search visibility and performance.
Key Responsibilities Technical SEO & Site Health - Conduct comprehensive technical SEO audits , identifying and resolving issues related to crawlability, indexation, canonicalization, broken links, and redirect chains.
- Ensure SEO best practices are consistently applied across large, complex web properties.
Web Development & JavaScript SEO - Collaborate closely with development and TOS teams on HTML, CSS, and JavaScript implementations.
- Optimize SEO for modern JavaScript frameworks such as React, Vue, and Angular , balancing client-side vs. server-side rendering strategies.
- Provide technical guidance to ensure SEO is embedded into development workflows.
Structured Data & Rich Results - Implement, test, and validate structured data (Schema.org) to enable enhanced search features and rich results.
- Monitor structured data health and resolve validation errors.
Core Web Vitals & Performance Optimization - Improve Core Web Vitals , including LCP, INP, and FID , through performance-focused techniques such as caching, image optimization, code splitting, and script optimization.
- Partner with engineering teams to drive page speed and UX improvements.
Log File Analysis & Crawl Budget Optimization - Perform server log analysis to identify crawl inefficiencies and indexing gaps.
- Optimize crawl budget for large-scale sites to ensure priority pages are discovered and indexed effectively.
Measurement & Continuous Improvement - Monitor SEO performance and technical KPIs; recommend and implement ongoing optimizations.
- Stay current with search engine algorithm updates and emerging SEO best practices.
Required Skills & Qualifications - 10+ years of experience in SEO , with strong focus on Technical SEO for enterprise-scale websites.
- Expert-level knowledge of site audits, crawlability, indexation , and technical issue remediation.
- Strong understanding of HTML5, CSS3, and JavaScript .
- Hands-on experience optimizing SEO for React, Vue, Angular , or similar frameworks.
- Proven expertise in Core Web Vitals optimization (LCP, INP, FID).
- Experience implementing and validating structured data/schema markup .
- Strong experience with server log analysis and crawl budget management.
- Excellent analytical, troubleshooting, and communication skills.
Essential Skills - Technical SEO
- HTML5 / CSS3
- JavaScript
- JavaScript SEO (CSR vs. SSR)
- Structured Data (Schema.org)
- Core Web Vitals
- Log File Analysis
- Crawl Budget Optimization
Key Competencies - Strong technical problem-solving and attention to detail
- Ability to influence engineering teams without direct authority
- Data-driven mindset with focus on measurable outcomes
- Ownership of SEO quality and long-term scalability
- Adaptability to evolving search engine technologies
Skills Technical SEO | HTML5 | CSS3 | JavaScript | React | Vue | Angular | Core Web Vitals | Structured Data | Log Analysis
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