The Search Engine Optimization (SEO) Specialist works under the general direction of a manager or senior team members to support SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) initiatives. This role focuses on execution, reporting, and coordination while developing functional expertise and understanding of how organic and Artificial Intelligence (AI) driven search supports business and sales strategy.
Core Responsibilities
Supports SEO, GEO, and AISO initiatives under general directionSupports SEO, GEO, and AISO plans, initiatives, and optimizations by executing assigned tasks and contributing to larger programs.
Executes defined components of SEO plansSupports SEO planning efforts by executing defined tactics aligned to business objectives, sales strategy, and department priorities.
Applies foundational SEO and AI search best practicesApplies foundational SEO, GEO, and AISO best practices and guidance from senior team members to complete assigned work and address routine issues.
Communicates status and issues to stakeholdersCommunicates status, timelines, and issues related to SEO activity to team members and stakeholders, escalating risks as appropriate.
Builds working relationships across teamsBuilds effective working relationships with marketing partners, content teams, analytics partners, and other stakeholders.
Identifies and escalates risksIdentifies potential risks related to SEO, GEO, and AISO initiatives and escalates issues to managers or senior team members.
Supports data analysis and reportingCollects, analyzes, and reports on SEO and AI search performance data to support insights, planning, and optimization.
Participates in special projects and performs other duties as assigned
Qualifications
Minimum 3 years of related work experience
Undergraduate degree or equivalent combination of training and experience
Foundational knowledge of SEO concepts and analytics tools
Prior experience with Conductor (preferred), BrightEdge, SEMrush, Search Atlas, SEO Clarity is strongly preferred
Experience with Artificial Intelligence is preferred, but not required
Interest in developing skills related to GEO and AISO
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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