Job Description

Digital Asset Manager

The DAM Library Manager is responsible for the strategy, implementation, and ongoing governance of the organization's Digital Asset Management (DAM) system. This role serves as the internal expert and primary administrator of Adobe's DAM platform, partnering with teams to ensure digital assets are organized, accessible, governed, and aligned with brand and operational standards. The DAM Library Manager drives adoption, establishes best practices, and builds the foundational infrastructure for a scalable, efficient asset ecosystem.

Essential Job Functions:

• Define and maintain the DAM taxonomy, metadata schema, folder hierarchy, naming conventions, and controlled vocabulary tailored to the agency's asset types and creative workflows.
• Develop and enforce DAM governance documentation, including policies, usage guidelines, rights management frameworks, and asset lifecycle procedures (versioning, archiving, expiration, and deprecation).
• Oversee the migration, ingestion, and organization of existing digital assets into the new system, ensuring quality, consistency, and completeness throughout the transition.
• Design and deliver onboarding and ongoing training programs for all DAM users across creative, production, account management, and strategy teams; serve as the internal DAM champion and primary support resource.
• Drive platform adoption by identifying and communicating DAM capabilities that improve team efficiency, reduce redundant asset production, and support brand consistency.
• Partner with creative and production teams to establish intake workflows, ensuring newly produced assets are properly tagged, reviewed, and published upon delivery.
• Conduct regular DAM audits, deduplication reviews, and library health assessments to maintain system integrity and usability over time.
• Collaborate with IT and Adobe's support team on system configuration, integrations (e.g., Creative Cloud, Workfront, brand portals), upgrades, and ongoing platform optimization.
• Gather user feedback and translate operational needs into continuous platform improvements; report on adoption metrics, asset utilization, and system performance to.
• Other responsibilities and duties as assigned.

Position Requirements/Qualifications:

Education: Bachelor's degree in Library Science, Information Science, Digital Media, Marketing, or a related field. Master's degree (MLS/MLIS) or equivalent professional certification in digital asset management preferred.

Experience:

• 3–6+ years of experience in digital asset management, library science, or a closely related field.
• Demonstrated experience implementing or administering a DAM platform (Adobe AEM Assets, Bynder, Widen, Canto, or equivalent).
• Deep expertise in metadata architecture, taxonomy design, and controlled vocabulary development.
• Experience developing governance frameworks, user policies, and training programs for cross-functional teams.
• Strong understanding of creative production workflows and asset types, including photography, video, motion graphics, design files, and copy.

Special Skills/Qualifications:

• Direct experience with Adobe's DAM ecosystem (Adobe Experience Manager Assets, Adobe Creative Cloud Libraries, or Workfront) strongly preferred.
• Highly organized with exceptional attention to detail and a systematic, process-oriented approach to problem-solving.
• Ability to manage multiple workstreams independently in a fast-paced agency environment with minimal supervision.
• Advanced written and verbal communication skills; ability to translate technical concepts for non-technical stakeholders at all levels.
• Familiarity with rights management, licensing workflows, and brand compliance standards for commercial creative assets.
• Familiarity with content supply chain concepts, brand portal administration, or digital asset intelligence (DAI) tools is a plus.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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